At one of the smaller companies I worked for, I was contracted to conceptualize, design and assist development for an analytics dashboard. The client is a major corporation, and due to contractual restrictions, I have replaced the logo here, along with some of the features.

This project was difficult, but fun and educational at the same time. During the discovery phase, I found that one of the key personas would likely keep the dashboard pulled up on his/her screen and check it at a glance in passing. The user would also need to easily customize the analytics, create detailed reports through filtering, and easily navigate four main categories.